Storytelling. The Art. The Craft. The Delivery?

The art of storytelling. A skill set that has solidified civilizations as lasting empires and has separated boardroom executives from the rest of the pack. Throughout human history, story telling has been the common denominator, keeping our stories and memories intact.


We are all very familiar with individuals in our lives who can captivate the masses, or, simply our attention alone for an extended period of time. We become engrossed with every minute detail which surrounds the characters or events in their story. We even find ourselves engaging with the storyteller, begging to know what happens next as our minds eagerly jumps to its own conclusions. We cannot help it. We love a good story.


Ever since I was a child, I was enthralled by stories. Whether it be my parents reading and using interesting voices to keep me engaged in a children’s book, or sitting around a campfire with family and friends, sharing horror stories meant to spook me (which they totally didn’t! Well, maybe just a little)...I sought out great stories and great storytellers.


But what makes a story great? What separates a story worth remembering from the forgettable rest? I strongly believed that it was solely up to the teller to engross the audience and keep them on the edge of their seats. However, after reading the book Stories That Stick by Kindra Hall, I realized that there is much more to the art of storytelling than just the teller.


In Stories That Stick, Hall illustrates - contrary to my previous belief - that it is in fact the components of a story that make a great story great. She unveils her process, which anyone,