Helium Books Launches New Brand!

👋 Hello, Helium Family!


Notice something different? Of course you do! That logo at the top of this page doesn’t look all too familiar, does it? Well, you’re right..it shouldn’t.


It’s an exciting time here at Helium Books and we’re elated to share with you the launch of our (brand) new branding! We know, we know, we’ve switched up our look and feel a good amount since we launched in September 2019. But, hey, we’re still a new company finding our footing! And, now, with the reveal of our new branding, we couldn’t be on more solid ground.


Look, we liked our old logos. The “helium” with the books beneath the “u”. The “h” surrounded by circles of our brand colors. They were cool...but, things have changed and we’ve evolved. Now, we absolutely love our new logos, which have been and will continue to be rolled out wherever you interact with our brand—including on new bookmarks included with every rental order!


Again, we are all about elevating the individual through the power of reading, helping others rise to new heights at the hands of books. The message is clear. The vision is clear. We thought it only made sense that the way we portrayed this message and this vision be aligned with the clarity and simplicity they embody. We’ve accomplished this with our new logos.


Less clutter. Less complicated.


Clarity and simplicity being the focus, the cloud embedded within the logo you see at the top of this page, represents our intention to be an elevating force, and the bookmark conveys how we intend to do so—through promoting the power of reading. Simple and direct.


We’ve also added a warm, inviting, but also lively yellow to the branding color mix. We’ve been using this color across many mediums, but now we’re excited to officially incorporate it into our logos.


In spite of these changes, we want to reiterate that we’re still the same Helium Books...just with a new, prettier face!


While we’re certainly proud of our evolution (and elevation) as a brand, if we’re the only ones who love what we’ve done, that’d be embarrassing for one 🤣 and counter to achieving our mission, more importantly. That said, we’re so excited to hear your thoughts on what have been the products of some enduring hard work!


Reach out to us with your thoughts! Comment on social media. Send our co-founder, Ian, an email (to: ian@heliumbooks.com). Give us a call or shoot us a text (at: (414) 459-1030). Send a carrier pigeon. You get the idea...make your voice heard!



Keep reading. Keep rising.

Ian & Jacob | Helium Books Co-Founders


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Helium, LLC is not affiliated with either the Milwaukee County Federated Library System or the Milwaukee Public Library Foundation.

1345 N Jefferson St, #177

Milwaukee, WI 53202

(414) 459-1030

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