Founders Series: Part One – Trial and Error

Hey, folks! Hope you’re having an elevated day!


One purpose of the Helium blog is to share our journey with you – to let you in on our lives and allow you to gain a deeper understanding of who we really are…besides your friendly neighborhood book delivery guys. With this in mind, we’ve decided to create the Founders Series – an evolutionary category of posts, each with the purpose of sharing a specific part of our story with you. On behalf of Jacob and myself, we’re thrilled to get underway. Let’s go.


I wanted part one of this series to summarize our journey from the date of our launch, back in early September, to this very moment. Quite honestly, it didn’t take long to come up with the topic of discussion – trial and error. It’s at the core of what we do each and every day.

And without it…success just isn’t possible.


Listen, we’re a crying, can’t-open-their-eyes-yet, delicate newborn baby compared to the incumbents in the market we’re looking to disrupt. The metaphorical parents in this scenario – Amazon, Barnes & Noble, etc. – are in complete control. Yet, what we have that they may not, is the ability to try, adapt, iterate, and measure at a speed they have trouble matching due to the inevitable stodginess of a large co