A Statement From Our Founders

Updated: Feb 24, 2021

Hello Helium Family,

We need to address the systemic and institutional racism in this country. Let it be abundantly clear:

Helium supports BIPOC (Black Indigenous People of Color) and we stand in solidarity with the black community. Black lives matter. We see you. We hear you. We are with you.

Now is the time we must all take tangible steps towards anti-racism. Enough is enough. Complacency and mere observation has achieved nothing. As two white males born and raised in a middle class white neighborhood, we are still learning about the oppression BIPOC experience daily in our country. Yet, we - now more than ever - understand our role...and it is an important one.

We must speak up! We have been blessed with the Helium platform, through which we are committed to not only raising awareness, but driving everyone in the Helium Family to action. We must do everything we can to put an end to the incessant racism that has been unjustly normalized within our society.

We encourage all of our readers, and more specifically our white community of readers, to take necessary strides towards anti-racism with us. Open a dialogue, have difficult conversations, practice empathy over judgement, show love and support, educate yourself, donate.

The Helium brand is built upon the idea of elevating the individual. Every individual. At all times. Join us in supporting affected communities.

When you look back on this moment, will you be proud of your efforts or regret your inaction?

Thank You,

Jacob Carlson & Ian Buchanan

Co-Founders of Helium



Below we've compiled some resources to help us all better fight the injustices facing the BIPOC community.


Books on Race and Privilege

Books to Read to Educate Yourself About Anti-Racism and Race

These Books Can Help You Explain Racism and Protest to Your Kids


MKE Black App

Find & Support Black-Owned Businesses With These Apps & Websites

Black-Owned Brands to Support Today and Every Day

Support Black Online Businesses

More Ways to Support Black Businesses


Equal Justice Initiative

NAACP Legal Defense Fund

George Floyd Memorial Fund

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